Managed all digital design identity and brand strategy efforts. Responsible for InsideTrack's web strategy; managing and maintaining InsideTrack.org, ensuring consistent brand presence, while enhancing and leading efforts to increase engagement and conversion. Created and managed visual elements of all marketing campaign efforts landing pages and emails, social media platforms and advertising. Established an icon brand library and developed product solution iconography and customized illustration for all solutions and training infographics. Revamped and enhanced branding stylization and illustrations for original research, training support materials and partner assessments and presentations. Managed, organized and maintained Marketing's and Design's teams asset library.
